London to Brighton in aid of Prevent Breast Cancer

On Sunday 10 September we took off from Clapham Common and cruised 55 miles all the way down to Madeira Drive in sunny Brighton.

19 Sep 2023

By Alex Poynor

We’ve all returned in one piece from our epic journey on Sunday 10 September. A team of fifteen determined Alliotts people took off on their bikes from Clapham Common and cruised 55 miles all the way down to Madeira Drive in sunny Brighton.

Luckily for us, while Central London was roasting in a heatwave, we were peddling towards the seaside and to a much cooler 27 degrees. Our adventure began bright and early, kicking off just after 8am, and we didn’t wrap until late that afternoon.

Our snazzy outfits drew lots of attention – tutus and matching pink corset tops! They were a real hit on the circuit, and in Brighton, someone hollered, “hello daddy.” But trust me, I double-checked; I don’t think I was related to that guy!

The cherry on top of our day had to be those brave souls who conquered the mighty Ditchling Beacons climb. They scaled that beast and were rewarded with an exhilarating descent on the other side.

Kudos to our champions on the day – you smashed it for Prevent Breast Cancer.

JustGiving: Alliotts London to Brighton Cycle Challenge